Portrayal Of Women In Frankenstein - 1096 Words

Mary Shelley s Frankenstein is one of the most iconic classic works of fiction from the nineteenth century. Frankenstein tells the tale of Victor Frankenstein’s creation of a living monster. Contrary to popular belief, the monster was not given a name by Frankenstein and is only referred to as â€Å"the monster† throughout the story. While it may seem like a simple, classic horror story on the surface, when analyzed more closely, Frankenstein reveals not only many mythological and religious references, but details about Shelley’s life in the nineteenth century. In Anne K. Mellor’s critical analysis titled â€Å"Possessing Nature: The Female in Frankenstein†, Mellor analyzes the role of the female in a patriarchal society. Mellor first points out†¦show more content†¦When the Victor Frankenstein was vacationing in the mountains, he encounters the monster who then proceeds to tell Victor his life story and admits to the murder of Victor’s brother, William Frankenstein. The monster then makes his case to Victor convince his creator to create a female companion for him. At first Victor refuses, but is eventually persuaded. He starts work on a female companion for the monster, but ultimately stops and destroys his creation. This begs the question of â€Å"why?†. Mellor asks the question of â€Å"What does Victor Frankenstein truly fears?† (Mellor 407). Mellor asserts that Victor Frankenstein is â€Å"afraid of an independent female will† (Mellor 407). She also states that Victor fears that the female monster would be â€Å"ten thousand times† more evil and feared that the male monster would reject the female monster and that the female monster would be attracted to other human males. Essentially, Mellor is proclaiming that Victor Frankenstein fears that his male monster would not be able to control the thoughts and opinions of the female monster. Lastly, Mellor argues that Victor is fearful of the female monster’s reproductive power when Victor says â€Å"even if they were to leave Europe, and inhabit the deserts of the new world, yet one of the first results of those sympathies for which the dà ¦mon thirsted would be children, and a race of devils would beShow MoreRelatedFrankenstein and the Portrayal of Women by Mary Shelley996 Words   |  4 Pagesproperty, and occupying political leadership. When such important roles are taken by men, women, on the other hand are expected to be obedient, silent, and useless (except in chores). History has numerous examples in books, morals and real life in which women are known through culture to be unimportant. A classic novel, Frankenstein, also demonstrates this fact about women. Although t he women in Frankenstein, by Mary Shelley, can be portrayed as being strong, they are mostly represented as weak throughoutRead MoreComparing and Contrasting Shelleys Frankenstein with Brooks Young Frankenstein1031 Words   |  5 PagesComparing and Contrasting Shelleys Frankenstein with Brooks Young Frankenstein The 1818 book Frankenstein by Mary Shelley and the 1972 movie Young Frankenstein by Mel Brooks both portray the differences in feminism regarding the cultural times through the character of Elizabeth. When Mary Shelley wrote the book Frankenstein, she was on a mission to pursue equal rights in education for her daughter. In Shelleys time, the only way to show feminine empowerment was to be literate and well-poisedRead MoreFrankenstein Essay1374 Words   |  6 PagesCompare Shelley’s Presentation of Women in Frankenstein with that of Brave New World Throughout the novel, Frankenstein, a feminist theme subtly pervades the novel, and is crucial to the characters of the story, the plot line and the setting of the novel. The reasons for the creation of the monster lie within Frankenstein s own familial relationships, especially with the grief he experienced at the loss of his mother. Frankenstein is riddled with passive female characters who suffer throughoutRead MoreFrankenstein Critique866 Words   |  4 PagesAs Mary Shelley wrote Frankenstein, she poured much time into portraying her characters and making them believable and life-like. Her scenes are painted with beautiful, descriptive words that are colored with vivid emotions and applicable morals. Her life experiences were strategically placed in her writing to convey a sense of reality and completion of plots and subplots. Her experience with failed love ties in with the emotion that she expresses the loneliness of Frankenstein’s creation. She developsRead MoreAnalysis Of Mary Shelley s Frankenstein 1527 Words   |  7 Pagesmaintain social distinctions, the sublime in Frankenstein opens the way for the excluded to challenge the dominant discourse and this appears to be one of many things the creature substantially appears to represent.1 There is a critique of beauty in Frankenstein on anaesthetic grounds as well as what is ethical. The theoretical foundation for which can be found in Mary Shelley s mother, Mary Wollstonecraft s book on the Vindication of the Rights of Women 2. Her mother s influence appears to haveRead MoreThere are numerous numbers of novels and books that offer different portrayals of the female gender1700 Words   |  7 Pagesdifferent portrayals of the female gender and femininity in the early nineteenth century, each novel shedding a different light on women, their gender role, and the definition of femininity during this time period. The first thought that pops into most people’s minds is Mary Wollstonecraft’s A Vindication of the Rights of Woman or any Jane Austen novel. People do not typically think of Mary Shelley’s Frankenstein. Nonetheless Frankenstein offers us the reader an extremely well portrayal of the femaleRead MoreGender Inequality In Othello And Shelleys Fr ankenstein1294 Words   |  6 PagesGender inequality will always affect the portrayal of women in society, the weaker, unnecessary, and other sex. It is not just a subject of the past, and still holds a name in society. However in the olden eras, the way women were treated and looked at was in a much harsher condition. In Shakespeare’s Othello and Shelley’s Frankenstein, women’s roles in the books are solely based on the way they are treated in their time period. The portrayal of women in these books demonstrate that they can neverRead MorePortrayal of the Characters in Frankenstein Essay1293 Words   |  6 PagesPortrayal of the Characters in Frankenstein      Ã‚   In the novel Frankenstein, written by Mary Shelley, the characters have been portrayed effectively. Much of the interactions between characters, and characteristics of the characters have been based on events which have occurred in Shelleys own life, or they represent what she believes is important. For example, Victor is portrayed as having a strong passion for science, and a poor understanding of relationships. Elizabeth is shown as a stereotypicalRead MoreFrankenstein Blade Runnar Essay925 Words   |  4 PagesModule A Satvik Sekhar Although the comparative study of texts in time offers insight into humanity’s changing values, it is the portrayal of common, contextually resonating concerns which continue to engage us timelessly. Despite their divergent media and compositional milieus, Mary Shelley’s novel Frankenstein (1818) and Ridley Scott’s film Blade Runner (1982) share ongoing anxieties regarding unrestricted technological growth and social decay. By examining these texts together as social commentariesRead MoreThe Value And Knowledge Of Literature818 Words   |  4 Pagesknowledge gain to the majority, is one of the most well-known and highly acclaimed novel, Frankenstein by Mary Shelley. Analysis of biased nature and lack of multiple perspective analyses are problematic enough to depreciate the value of Frankenstein as innovative literature to low level horror story. It’s not a obvious social problem but a direct hit to the knowledge of Frankenstein’s millions of readers. Frankenstein is a fine example confronting a majority of its readers that are only able to analyze

The For Alzheimer s Disease - 1596 Words

Methylthioninium chloride, the active ingredient in Rember , has shown to prevent the progression of Alzheimer’s Disease in early clinical trials. TauRx Therapeutics developed the drug in collaboration with the University of Aberdeen to inhibit the aggregation of Tau proteins as well as enhancing key mitochondrial activity (such as Complex IV) (Atamna 22). Tau proteins stabilize microtubules and are abundant in the neurons of the central nervous system. It is believed that Alzheimer’s disease can originate from Tau proteins improperly stabilizing microtubules, such as when they aggregate together (Harrington). Figure 1: Structure of Methylthioninium chloride Methylene blue (methylthioninium chloride) has several other non-FDA approved applications aside from its possible use for Alzheimer’s treatment. It is frequently used as a dye in medical procedures, such as colonoscopies and sentinel lymph node dissections. 1 When combined with light, methylene blue has been used to treat West Nile virus, resistant plaque psoriasis, hepatitis C, and even hypotension during heart surgery (Papin 68, Salah 8, Mà ¼ller-Breitkreutz 56). Akorn Pharmaceuticals and Sigma-Aldrich currently sells methylene blue for these applications. The global market for Alzheimer’s Disease treatment will more than double in value from $4.9 billion to an estimated $13.3 billion by 2023 with a Compound Annual Growth Rate of 10.50 percent (Nicholson 1). Currently, the four Alzheimer’s drugs available only ease theShow MoreRelatedThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like something from a science fiction movie but infact its very real. These are all known possible symptoms of a common disease that affects aboutRead MoreThe Disease Of Alzheimer s Disease1677 Words   |  7 Pagesone thing Alzheimer s cannot take away, and that is love. Love is not a memory - it s a feeling that resides in your heart and soul.† (Fade to Blank). The human brain is a remarkably complex organ that processes, stores, and recalls information. â€Å"Alzheimer s disease (AD) is a slowly progressive disease of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer s disease resultsRead MoreAlzheimer s Disease And Disease935 Words   |  4 Pageswith Alzheimer’s disease. This disease is commonly found in the elderly. This explains why people assume older people have a bad memory. Alzheimer’s does not occur in a short period of time, it typically takes months to develop. It involves gradual memory loss due to two specific protein fragments that spread to different parts of the brain killing brain cells as they go. As mentioned in the article Alzheimer’s Disease Fact Sheet (2015), Dr. Alois Alzheimer first discovered the disease by noticing somethingRead MoreThe Disease Of Alzheimer s Disease1304 Words   |  6 Pagesperson knows well, or asking questions continuously can be signs of a more serious problem. It is a disease of the brain that started slowly and gets worse as the time progresses. Alzheimer’s is a progressive destroying of brain tissue that primarily strikes people over the age of 65. Brain functions such as memory, comprehension, and speech deteriorate. The term first introduced by Dr. Alois Alzheimers in 1906. Memory is lost first. As days passes, attention tends to distracted, simple calculationsRead MoreThe Disease Of Alzheimer s Disease1172 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s disease is the 6th leading cause of death in America. It kills more than breast cancer and prostate cancer combined. Alzheimer’s accounts for 70-80% of dementia cases. By the age of 65, 1 in 9 people are diagnosed and by the age of 85, 1 in 3 people will have the disease. According to the Alzheimer Association, 5 million people in American have Alzheimer’s. Alzheimer’s starts to form 20 years prior to being diagnosed. Learning about Alzheimer’s can help familiesRead MoreThe Disease Of Alzheimer s Disease Essay1482 Words   |  6 PagesAlzheimer’s disease is a degenerative brain disease that is seen in the elderly. It is the most common form of dementia, which is a general term for memory loss and other intellectual abilities serious enough to interfere with daily life (Alzheimer’s Disease Dementia). Alzheimer’s is one of the leading causes of death in America. Dementia and Alzheimer’s have been around for centuries, but Alzheimer’s disease wasn’t first described until 1906 by Dr. Aloysius Alzheimer. In the past, there was aRead MoreAlzheimer s Disease : Disease1759 Words   |  8 Pages Alzheimer’s Disease Madison Lollar Psychology 1030-C62 Volstate Community College Word Count: 1,589 Alzheimer’s Disease: When it comes to Alzheimer’s, I know firsthand how it affects individuals and their families. My great grandfather had Alzheimer’s for many years before his passing late last year, at age 92. Alzheimer’s is a disease that many individuals suffer with each year, but yet with all the advancements in modern medicine we still have no cure for it. There are differentRead MoreThe Disease Of Alzheimer s Disease1385 Words   |  6 PagesThe disease stem cells could fix is called Alzheimer’s Disease (AD). The reason I chose this topic is because I have seen first hand how badly someone who suffers from Alzheimer’s Disease is affected in their daily lives. This disease completely takes over their lives and they turn into a completely different person who can hardly function. AD is very tough on the loved ones of the person suffering from it because that person, most of the time has no idea what is going on or who their loved onesRead MoreAlzheimer s Disease : A Disease1304 Words   |  6 Pages10, 2015 Alzheimer’s Disease Alzheimer’s is a disease in the brain that affects a person’s memory, thinking, and behavior. It is the most common form of dementia and is common in adults older than 65. More than five million Americans are being affected by Alzheimer’s at this moment. Alzheimer’s comes in three stages; early, middle, and advanced. The disease is caused by the shrinking of the brain due to many risk factors and genetics. Dementia and Alzheimer’s disease are often confused becauseRead MoreThe Disease Of Alzheimer s Disease2364 Words   |  10 Pages1. Introduction Alzheimer’s disease is a prominent brain disease that effects a massive amount of individuals in the United States. Alzheimer’s disease (AD) is the sixth leading cause of death in the United States, accounting for 60-80% of dementia cases, with no chance of being cured, prevented or decelerating over time (Alzheimer’s Association, 2014). AD is the most well-known form of dementia, causing complications in brain function in the areas of memory, thinking, and behavior (Alzheimer’s

Strategic Planning and The Marketing of Wood Products

Question: Describe about the Strategic Planning and The Marketing of Wood Products. Answer: Introduction XYZ Wood Products is leading furniture Retail Company based in New Zealand and working with the mission of providing the customer with unrivalled range of wood manufactured products catering living room, dining room, bed room, home office, home decor, kitchen, children, bathroom and garden. The company strives to make the product affordable, without compromising quality and customer service (Steiner, 2010). In the assignment the bed room range manufactured by XYZ Wood Products. The report focuses on marketing concepts including marketing v/s selling, marketing mix, segmentation and positioning. It also analyzes the domestic and global market for XYZ Wood Products and new product introduced and PLC explored. Key marketing concepts for XYZ Wood Products Marketing can be defined as a management process that enables the movement of products and services from the company to the customer. It includes the designing the marketing mix that is related with controllable variable product, price, place and promotion and how it will be segmented to the target customers by positioning it effectively to achieve the goals and objective of the company (Steiner, 2010). The American marketing association (AMA) defines marketing as Marketing is range of activities and process developed by the company to communicate, exchange and deliver the product and service developed with a view to add value to the customers, partners and the community at large (Peter, Donnelly,2011). Marketing v/s selling and marketing evolution It is observed from past research that the evolution of marketing exhibit five distinct phases and they are simple trade era, the production, sales era, marketing era, and marketing company era. The recent development in the marketing field has added two more phases namely relationship marketing era and social/mobile marketing era. The simple era reflected limited supply and commodities was the king. It was replaced by production era where the industrial revolution leads to mass production ending the limitation concept (Dibb et al., 2005). It was taken by the sales era where the demand reached saturation and competition grew and companies promoted commoditization to sell focussing on price as the competitive advantage. It was followed by marketing department era where the company realized the importance of marketing activities like advertising, sales promotion and public relation to satisfy the customer more effectively. Then came the marketing company era where the marketing become the goal of the company and customer the king. Marketing and selling Marketing is the process whereby the company thinks the customer needs and satisfying those needs as the primary motive of the company. On the other hand the selling is the process whereby the company applies tools and techniques of attracting customers to buy the product without any concern for the value creation of the exchange to the customers (Dibb et al., 2005). In other word marketing aims to satisfy the needs of the customers while selling aims to make the customer buy the products of the company. In context to XYZ Wood Products the company will sue the marketing concept by manufacturing products that satisfy the needs of the customer by creating value for them. The marketing mix 4Ps The marketing mix (4Ps) is an essential part of the marketing process where the company use the controllable variable namely product, price, place and promotion to attract the target segment of the customer identified by the company (Constantinides, 2006). In context to XYZ Wood Products the marketing mix is explained below Product XYZ Wood Products intend to promote the bedding products namely single cot, double cot and king size cot to the customers to satisfy their need of comfortable sleep in the home. Price - XYZ Wood Products intends to opt for the cost plus pricing as the pricing strategy with 20|% mark up as profit so that customers can afford the bedding range without a pinch on their pockets (Constantinides, 2006). Place - XYZ Wood Products will use the own stores and other furniture retailers like supermarket to reach the target customers. Promotion - XYZ Wood Products will use the combination of print, electronic and digital to communicate with the customers. Furniture magazine, TV, You tube, Face book and Twitter will be major media selected to send the message. Market Segmentation Marketing segmentation is part of the STP process whereby the company classify the wide market of New Zealand into small identifiable group on the bases customers sharing similar preference of furniture. In context to XYZ Wood Products it is the bedroom furniture and the customer segmentation will be done on the basis of demography and psychographic such as Upper middle classes, Middle upper class and Middle class (Wedel, Kamakura 2012). Again it will be grouped on the basis of single customers, married couples and family customers who will have the need for single, double and King size bedding. Positioning Positioning is part of the STP process that explains the communication strategy adopted by the company to reach the message related with the product to the target customers (Tsai, Wu, Liang, 2008). Based on the segmentation of customers identified above the company will use the lifestyle based positioning that also communicate the affordability factors. Domestic and Global markets for XYZ Domestic market and global market are different types of market demanding different marketing process in terms of marketing mix, segmentation and positioning. In addition it is influenced by micro and macro environmental factors that differ for domestic and global markets (Vaughn, J. 2011). When XYZ Wood Products is catering to domestic market the company is concerned with the local customers whose taste and preference are well understood by the company. On the other hand when XYZ Wood Products is planning to enter international market it is essential for the company to conduct a market research to understand the external factors namely the political, economic, social, technological, legal and environmental factors that influence the decision of the business. The cultural barrier in terms of language, tradition and ethnicity plays a crucial role in purchase decision made by the customer and the company needs to understand this barrier and overcome them to establish the business in th e international market (Vaughn, J. 2011). The political relation and legal proceeding and regulation also need to be well understood to sustain the business in the international market compared to domestic market. The major difference between Domestic and Global markets for XYZ Wood Products is related with the market entry required to establish the business in the international market. It includes comparing the pros and cons of different market entry methods namely exporting, franchising, licensing, Joint venture, and strategic alliance (Peter, Donnelly,2011). Further it is essential for XYZ Wood Products to make a decision between standardization v/s adaptations. In the domestic market XYZ Wood Products use a particular marketing mix that satisfy the needs of the customers in the local market but the same marketing mix can prove to be fatal in the international market owing to the difference in the taste and preference of the customers. Adding a new wood product XYZ Wood Products plans to introduce the bath room products as the new wood products in the domestic market of New Zealand. It is new concept in the wood manufacturing industry and it will define the furnishing market by providing natural product to customers. It is for the repressnt the bathroom accessories for household customers. The new wood product namely bathroom product planned will undergo the eight step of new product development. They are product idea generation, screening of ideas, concept development, testing and analysis, technical development of the product, test marketing, commercialization and follow up. The product development team in association with the marketing development team to execute the first three steps and the RD and product development team take care of the concept development, testing and analysis, technical development of the product. Finally the marketing team conducts the test marketing and execute the commercialization. Finally the product launch ta kes place. New product life cycle The new product developed by XYZ Wood Products will follow the product life style (PLC) that is applicable for all products in the market environment. The product life cycle of any product exhibit four different stages namely introduction stage, growth stage, maturity stage and decline. The bathroom product of XYZ Wood Products can be explained with the PLC for the next ten years. One the product is launched in the market the first stage of PLC namely the introduction stage starts (Jain, Haley, 2009). It may take a year or two to establish the product in the market based on brand value, market competition in the wood product market, and product acceptance by customers and success of the product. If the product is well accepted and succeeds in the market the next stage namely growth stage starts. The company enjoys rising market share supported by promotional campaign. It can last for three to seven years depending on various market factors and product attribute. This is saturation p eriod as the product achieves maturity. This is stage where many company opt for new market including international market. The market share is stagnant and promotion decreases. This is final stage and the decline of the product starts in terms of market share. The company either discontinue the product or modify to give new life to the products. References Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. (2005). Marketing: Concepts and strategies (p. 850). Houghton Mifflin. Jain, S. C., Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publi Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans. Steiner, G. A. (2010). Strategic planning. Simon and Schuster. Tsai, M. T., Wu, H. L., Liang, W. K. (2008). Fuzzy decision making for market positioning and developing strategy for improving service quality in department stores. Quality Quantity, 42(3), 303-319. Vaughn, J. (2011). Environmental politics: Domestic and global dimensions. Cengage Learning. Wedel, M., Kamakura, W. A. (2012). Market segmentation: Conceptual and methodological foundations (Vol. 8). Springer Science Business Media.

The Strategic Competencies of Delivering Gifts

Work process standard This appraisal is aimed at assessing the strategic competencies of delivering gifts and other services to customer’s convenient places within recommended time. The main services offered by the business include delivery of gifts to places recommended by our clients at a fee.Advertising We will write a custom essay sample on The Strategic Competencies of Delivering Gifts specifically for you for only $16.05 $11/page Learn More The gifts include flowers, jewelry among other gifts as the customers may require. Other services offered include shopping on behalf of our clients who may not have the time to do this due to time constraint as a result of their busy schedule. Strategic competencies to be achieved The business seeks to improve response time. Response time is defined by the business as the time between the reception of an order by our marketing department and the time that the business takes to satisfy the order. In other words, the time the supply department takes to deliver the product. It is also defined as the time between the reception of complaints by our complaints desk and the time the issue of concern is addressed. In addition to this, the business also seeks to improve cycle time which is the time between the delivery of the services and the time the payment of those services is made. The business also seeks to improve quality of service delivered through screening of customers’ requirements and provision of services tailored to customer’s needs and requirements. The main output that the business seeks to give priority is the response time. The response time has been identified as the main factor that is shaping the competition in the service industry. With most of the business customers mainly composed of the working class and in the executive class, the improved response time will help reduce delays for this class of people who may not have enough time to shop for the gifts and ultimately deliver to their loved ones. Measures of the Achievements of Competencies Response time will be measured depending on the distance between the business and the delivery point and the time taken per unit of the distance to deliver the service. Other factor that will be used to measure the response time will include the ease at which the required service can be acquired and delivered. Also of interest to achieve is the reduction of the cycle time which will help the business to improve its working capital and consequently help in the improvement of the response time. The reduction of the cycle time will be measured by the availability of more than 50% of the required operating capital at any given time. It will also be measured through analysis of the credit statements which should indicate an improvement of debt settlement by business customers within the set time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first pa per with 15% OFF Learn More Improved service delivery will be measured through increased business creation and reduced customer complains. It will also be measured by the extent at which the business understands the needs and requirements of the customers and the ability to produce tailored services that meet the scale of customer’s satisfaction. Current business position in the industry Currently the performance of the business on the above measures is comparable to those of the other industrial players. However, to differentiate ourselves from others, there is need to establish our scale which will help to position the business above the rest by giving the business a competitive advantage. By doing so, the business will be in a better position to offer premium products; at premium prices acceptable to the customers. Customers’ needs and requirements A number of customer requirements have been identified. Some of these relate to the manner in which the produc t is delivered and the others relate to the features of the service. The manner in which the service is delivered include the time of delivery, speed of delivery, price and any other support service concerning the product or service delivered. It has been identified that most customers require instant delivery services at a competitive price. They also require support regularly on how to consume the service. Most of them also take a great of concern on the packaging of the product delivered. Quality packaging is taken positively as measure of how best the service is offered. In term of prices, customers have been found to be diverse. Some view high prices as a sign of a premium product and a readily willing to pay the price. However, other views this as being exploitive and therefore there is the need to understand each customer. From these requirements, delays in the delivery of the services are highly unwanted by our customers. These delays in most cases have been as a result of i nadequate operating capital which forces the business to wait until the payment is made the services offered in order to provide means of meeting the new demand. Also, it has been contributed to the failure to fully understand the specific needs of our customers as a result of poor feedback mechanisms and inadequate information gathering process. Work process overview The following is the overview of the work processAdvertising We will write a custom essay sample on The Strategic Competencies of Delivering Gifts specifically for you for only $16.05 $11/page Learn More Overview of the On-Door Delivery Service Stimulus: Service delivery needs statement Authorization by management Purpose To build on-door delivery service for our clients able to meet their needs effectively and timely at a competitive prices. Target The target for work process is the gift business and the prospective and existing customers. Methods This will be achievable by applying hig h standard of competence through utilization of effective communication systems, reduction of bureaucracy, quick response and development of effective feedback mechanisms. Expected Results The results of this appraisal will lead to the following: Redress of the areas of concern by our customers Acquisition of knowledge on how best the business can improve its service delivery to customers through customer’s feedback. Improvement in customers’ satisfaction through understanding their requirements and increased response time. Establishment of competitive advantage over other on-door service delivery businesses Increase in business success in the market. Conditions to be met For the expected results to be achieved the following conditions must be met. An effective feedback mechanism must be established to get feedback on the level of customer satisfaction and the area of their concern. An effective information gathering system must be in place to ensure correct informa tion is obtained on the customer needs and market trends. The existence of enough resources to effectively compete our competitors The existence of effective mechanism to monitor our competitors’ activities to study their activities. Reduce delivery cost per unit by further development of the market by our business. Measures of success The results of this process will be measured through the following: Reduced customers’ complains Improved service delivery to customers Positive feedback on the improved level of customer satisfaction. Improved ability to meet customers’ requirements Reduction of cost per unit of delivery to customers Increased market coverage Overall improvement in business performance. Start Time Input Customers’ needs statement Current and prospective customers Service delivery resources Service delivery constraints Monitoring of the prospective and current customers Service delivery guidance materials. Output Service delivery gui de Marketing course book Overall customer satisfaction Improved business revenue above cost of operation Provision of other required necessary materials and resources. Work process mapping Work process map for building on-door delivery servicesAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Procedural Document The process will begin with the definition of the job by the management. This should be preceded by the identification of customers’ needs and requirements. Once this is done, the management will design the work in a way that is consistent with customer’s needs and requirements. Work will be executed to meet customer needs of quick response, support for the services rendered, and competitive prices for premium services offered. A feedback mechanism is established to collect the concerns of the customers. This feedback information is to be used regularly to review the needs of the customers and to redesign the work as appropriate in order to meet changing needs of the customers. Positive feedback will indicate achievement of the desired competence. Negative feedback on the other hand will indicate a failure to design the work process in a way that satisfies customer’s needs and requirements. This will lead to the review and the redesign of th e work process until the need of the customers is met at a satisfactory level. Appraisal Interview The following interview is intended to reveal the current ability of the business to meet customer’s needs and wants Customers’ satisfaction appraisal form The main intention of this process is to ensure that we understand your needs and are able to meet them to your satisfaction. Please answer the following questions as honestly as possible. What type of service do you receive from the business? Why did you choose our business to provide this service to you? Are you currently satisfied with the way the service is delivered to you? If you are not satisfied, what are the main areas of your concern? What would you suggest the business should do to make this service meet your level of satisfaction? Do you have any other comment you would like to make concerning the service we offer to you currently? Which other service would suggest we add to those that we offer to our clie nts? How do you think the service you suggest will help the business meet the needs for customers’ satisfaction appropriately? Generally, how do you rate our business in the following areas: Service delivery Timely delivery Pricing of services Ability to meet customers’ needs and consequently their satisfaction. Work process appraisal form The following review will help improve the way we execute our work. Please answer the following question as appropriately as possible. Make comments on your view on how we execute the work. Does it meet the industry standards? What should the business do to make sure it is performing at the standards set by the industry players if this is not met? In which way can the business meet customer’s needs effectively at a cost that is acceptable both to the customers and the business? Generally, how do you rate our business in the following areas: Service delivery Timely delivery Pricing of services Ability to meet customersâ⠂¬â„¢ needs and consequently their satisfaction. What do you think the business should do to always be abreast of other industrial players? If you were to make changes to the way we execute the work of delivering services to our customers, which areas will you give a priority? Explain why you think those areas you stated above should be addressed and how they can help the business to meet customer needs satisfactorily. In which way do you think the business can reduce its costs of operation without affecting negatively the quality of services it offers to the clients? What is the effectiveness of the management to design work process? Do you think the feedback mechanism employed by the business is effective enough to collect the information on the level of the customer’s satisfaction? Does the business, according to your views, fully understand the requirements of our customers? If the business does not fully understand these requirements, what do you think should be done? Make general summary of the business’ work process. Make a general comment on management. What changes do you suggest should be done on the management to make it effective in identifying and meeting the customers’ needs through proper design of work? Does the business currently posses the required resources to meet customers needs? Which other resources should the business provide in order to meet these needs? Conclusions In conclusion the appraisal format proposed above has the capacity to introduce a total turning point for a new company. This can be possible is the proposed appraisal approaches are followed to the latter which makes the entire process to be fully evaluated which would improve on the overall efficiency of the company. The appraisal also shall be able to show the relevant departments what need to be done to improve the working standards of the firm. The human resource department for instance shall be able to establish all the requirements that need t o be put in place to guarantee productivity on the part of the employees. The appraisal interviews that have been designed above shall also be of relevant help to the organization as they shall not only show the areas where the organization is doing well, but shall also show the workers who are working hard to promote the organization. The appraisal method therefore shall prove to be of great help to the entire organization as it shall help to make the entire organization realize the path towards achievement of its desired goals. This essay on The Strategic Competencies of Delivering Gifts was written and submitted by user TheExecutioner to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.